Pricing your home to sell is an effort in art and science. You can make your home more salable with interior design and finishing touches. However, the price tag on that home can still be a deterrent. Here are a few pricing strategies that use psychology to list your home for the best price possible.

1. 9,000

9,000 is the magic number for rounding off your house. Don’t round your house off to the nearest 10,000 dollars, or it will seem less concrete. Instead, do what marketers have been doing for ages. Yes, $999,000 really does sound like a lot less than 1 million dollars.

2. Be Specific, But Not Too Specific

While rounding to the nearest $9,000 is fairly specific, being too specific can make your price seem difficult and rigid. Potential buyers like to think you are serious about your pricing strategy, but they also want to have some wiggle room. A $787,652.00 seems a bit too particular. The buyers will think they are in for a troublesome sale.

3. Put Them in “Their” Home

This is more of a sales technique, but the price won’t matter as much as long as the buyers can envision themselves in the home. Ask leading questions about where they will have barbecues or which kids will be in which rooms, and the buyers will start to feel as if they’ve already purchased the home. It’s all about the salesmanship, and helping people make the mental leap into a new home is a huge part of the battle for a sale.

4. Use Less Characters in Your Price

Leave out the dollar signs and the commas, and the price will not seem like it is so high. Think about a home priced at $499,000.00. Those extra zeros psychologically look like a higher price despite them being exactly the same. Conversely, 499000 seems much less. If you are entering the millions, 1.5 million looks smaller than $1,500,000.00. You get the idea. Less looks much more attractive to potential buyers, and this psychological appearance of numbers can cause your home to be overlooked for absolutely no REAL reason.

Use Psychology to Your Advantage

These tricks of the trade are not secrets, nor are they unethical. You are not tricking your buyers into making an offer. You are simply making the pain of sticker shock hurt a little bit less. This is really an advantage for the buyer and seller. The buyer suffers less remorse over the cost of the home, and the seller gets to close their sale.