You may be tempted to help out your real estate agent when selling your home, especially if your home has been on the market for a while. This is not the time to go rogue and take everything into your own hands. Discuss your plans to advertise your home on Facebook, and avoid these blunders.

Tips for Selling Your Home on Facebook

1. Don’t Make Excuses for the Neighborhood

You can mention how nice your neighborhood is, and most people will be looking for a place that has qualities like safety, privacy, or friendliness. However, all neighborhoods are based on perspective, and your view of your neighborhood may be different from your neighbor’s view. If you have negative feelings about your neighborhood, don’t mention them or make excuses for them. Saying that it is nice except for the occasional dog barking may be objective, but it sounds like a major dog barking problem to potential buyers.

2. Don’t Date the Home

If you are posting pictures, don’t mention how dated the home is. If it looks like the 1970s was somehow transported into your kitchen or living room, you don’t need to mention that it is vintage. Instead, mention the quality of the cabinetry or the potential for the space. Buyers don’t need you to tell them when you home looks out-of-vogue.

3. Don’t Address the Complaints of Others

If you have posted and received complaints about the home, don’t address them. If people have complained when visiting the home, don’t mention it. Noting the complaints of others may highlight things that would never be a problem to other viewers. Don’t make issues when they may not be issues for another buyer.

4. Use Proper Grammar

Don’t post without proofreading. Facebook tends to be casual, and most people don’t edit like they would if they were in their professional lives. Selling a home should be a professional activity, so make your post professional by avoiding spelling and grammar errors.

5. Don’t Get to Personal

Lastly, don’t get too personal about your sentiments about the home. You are looking for people to picture themselves living there. You don’t want them to picture you living there. This is why family photos should be kept to a minimum when showing your home. It’s about creating a place for potential memories, not maintaining the ghosts of memories from the past. Keep your descriptions to the facts, and let your potential buyers create their own ideas.